Tack Guru – New Product Review Site Makes Comparison Shopping for Equestrians Easier Than Ever BeforeWednesday, July 27th, 2011
TackGuru.com is a new product review website developed for equestrians. The site allows horse owners to read about the experiences (good and bad) that other knowledgeable equestrians have had with the products they want to buy or try. The site includes reviews for tack, horse clothing, equine feeds, stable supplies, supplements, and equestrian clothing and equipment.
“In today’s tight economy every purchase that you make for your horse undergoes extra scrutiny,” explained site developer Liz Goldsmith. “If I want to buy a saddle, or try a supplement or medication, or buy a helmet, I find it very helpful to read about others’ experiences. When I looked for a site that offered this type of information, I couldn’t find anything that was like I envisioned. Either the scope was limited or the reviews were on manufacturers or tack store sites, which might be biased.
“Research shows that user reviews have the greatest influence in a buying decision,” she continued. “People value the opinions of their peers even more than single reviews by ‘experts.’ That makes quite a bit of sense because with items such a saddles, personal preference plays a large role in someone’s satisfaction.”
Goldsmith spent more than a year researching review sites and thinking about how she could make a site that offered a unique perspective. “I looked at review sites across many different industries and cherry picked the features that I thought were most compelling,” she explained. “I also found that people on equine forums would ask for opinions on different products and I thought it would be so much more helpful if this information was organized in a way that was more accessible – easier to find, listed in one place, and with an aggregate rating.”
As a result of her research, TackGuru.com features:
- Rated user reviews that provide both individual comments and an overall ranking. It was important to her that you could see an aggregate “score” that spans multiple reviews.
- A format that combines multiple reviews in a single location. She didn’t want people to have to keep “clicking” to read more reviews.
- A broad scope of products. Rather than just focus on tack, she wanted to create a single source for the full range of products that equestrians use and need. The site addresses feeds, supplements, stable supplies, blankets, tack, equestrian clothing and even provides a place to rank on-line suppliers.
TackGuru.com is free to use but requires registration. “I have found that when people must register, the quality of their reviews is higher because the authors have some accountability,” said Goldsmith. “In addition, when you find a reviewer whose views you agree with, you want to find other products they liked or disliked.” She explained that “The site was in beta testing for several months last year and I was very impressed by the insights offered by reviewers. This is a sport where the users have a lot of knowledge and experience to share.”
TackGuru.com is physically located in Lincoln, Mass. Site owner and developer Elizabeth Goldsmith is a life-long equestrian who has tried many of the products reviewed in the site. She encourages all equestrians to share their opinions on the products they have tried.